Trump’s Trade Policies Risk Alienating His Own Voters Ahead of 2026

President Donald Trump’s unconventional trade policies are sparking concern among his own supporters, a worrying trend for Republicans as they approach the 2026 elections. A recent POLITICO-Public First poll conducted in June revealed that between 25% and nearly 50% of Trump voters in 2024 are expressing doubts about various aspects of his tariff policies, particularly with regards to his approach to China.

The survey’s findings serve as a red flag for the Republican Party, given the significant emphasis Trump has placed on trade and his promises to revitalize American industries. The president’s recent escalation of global trade tensions, marked by a series of aggressive tariff letters to other nations, has further fueled uncertainty and concern among his base.

The poll highlights the risks Trump faces in losing supporters over his tariff moves. During his 2024 campaign, he pledged to reduce the cost of goods, but the uncertainty surrounding his trade wars threatens to disrupt the global economy and drive up inflation. This is a sensitive issue, as Trump has long criticized former President Joe Biden over inflation.

Notably, approximately 1 in 4 self-identified Trump voters from 2024 believe that the president’s tariffs are hindering the United States’ ability to negotiate better trade deals with other countries. This skepticism is likely to be exacerbated by Trump’s recent threats to impose additional tariffs on August 1, as well as his introduction of new levies on trading partners via letters released on Truth Social, the social media platform he owns.

While Trump has claimed that his tariffs will generate “big money” for America, the reality is that these costs are typically passed on to consumers by companies importing the goods. The tariffs imposed on imports such as steel, aluminum, and auto parts, as well as a baseline 10% duty on all foreign goods, have indeed brought in billions of dollars. However, the prices of some goods have increased as a result, with the cost of major appliances, many of which are imported from China, rising 4% between April and May.

Some retailers have also cited tariffs as the reason for price hikes on goods like footwear and toys. This could ultimately undermine Trump’s campaign promises and erode support among his base, potentially jeopardizing Republican prospects in the 2026 elections.