Tariff Uncertainty Proves Fatal for New York North Country Chocolate Company

Blue Press Journal Apothecary Chocolates, a specialty chocolate company based in Colton, NY, has closed its doors due to the uncertainty surrounding tariffs and their impact on the global cocoa market. The company’s owner, Shelby Connelly, cited the fear of impending tariffs as a major factor in her decision to shutter the business.

Connelly founded Apothecary Chocolates in 2017, using European chocolate product Callebaut to create unique chocolate bars and truffles. However, the cost of Callebaut skyrocketed from $90 per 22-pound bag in 2017 to $250 per bag this spring, following President Trump’s announcement of tariffs on cocoa-bean producing countries. Despite efforts to find alternative suppliers, Connelly was unable to mitigate the price increases, which ultimately made it impossible for the business to operate.

The price hikes were not only caused by tariffs, but also by market uncertainty and fear. Suppliers hesitated to produce and distribute cocoa beans, leading to shortages and price increases, which were too much for the small business to overcome.

Connelly is quick to acknowledge that other factors, such as COVID-19-related price hikes and increasing packaging costs, also contributed to the company’s demise. However, the tariff-induced panic was the final nail in the coffin. The fact that the issue was not related to cocoa bean production, but rather a global trade situation, made it particularly difficult for Connelly to accept.

The closure of Apothecary Chocolates has not only affected Connelly but also her three full-time chocolatiers, who have lost their jobs. Connelly, who also works as an acupuncturist, is particularly concerned about the impact on her former employees, who relied on the company as their sole source of income.

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